At BLAST, we specialize in guiding European manufacturers and suppliers of agro-food processing and refrigeration equipment to expand their business into Africa and the Middle East (MEA) —

two of the world’s most dynamic and rapidly evolving markets.

With growing populations, rising urbanization, and a heightened focus on food security, countries across the MENA and African regions are investing heavily in agro-industrial development and cold chain infrastructure. From Morocco to Kenya, from Egypt to the UAE, there is increasing demand for machinery that improves food preservation, post-harvest handling, and processing efficiency.

The African market for industrial refrigeration is currently valued at over $3.4 billion and is expected to reach $5.4 billion by 2030, with strong growth in countries such as South Africa, Nigeria, Ghana, and Kenya. Meanwhile, the Middle East continues to see robust investment in food processing and temperature-controlled logistics — with Turkey, the UAE, and Saudi Arabia leading regional expansion efforts.

We provide end-to-end support to European businesses seeking to navigate these high-potential markets — from market entry strategy, regulatory compliance, and local partnerships, to tailored go-to-market solutions. Our mission is to reduce risk, accelerate market penetration, and unlock sustainable, long-term growth.

Whether you are an established exporter or entering these regions for the first time, [Your Agency Name] is your trusted partner for business development in Africa and the MENA region.